In customer communication—whether printed or digital—a lot depends on the accuracy of the content. This applies not only to figures, data, and facts, but also to the language used by the company. Correct spelling should be standard, but it is only the beginning. Traditional transactional communication misses opportunities if it does not stand out from the competition, given the amount of content that customers receive and consume every day. This is especially true since, unlike advertising communication, it is usually read attentively.
With the Serie M/ from kwsoft®, we offer you a range of standard and additional functions to take the quality of your customer communications to a whole new level and significantly improve the customer experience. And we do this right where the documents are created. This allows you to spread your corporate language “across the board.”
Our comprehensive language testing features offer the following advantages:
Content Excellence in transactional customer communications through software-supported grammar checking, language checking, and corporate language.
Based on the expertise of leading specialists.
Usability: The right customer language “at the touch of a button” thanks to seamless integration into the client.
When communicating with your customers, it is crucial to produce content that not only conforms to the correct format, but also stands out, generates engagement, and triggers the desired action. With a range of innovative additional features, we offer you the opportunity to go beyond standard texts and achieve content excellence.
With the support of our partners semantics, TextLab und LanguageTool, we have the most advanced language testing tools on the German-speaking market on board. They all aim to maximize the quality, relevance, and comprehensibility of your content. By integrating these tools into your content creation process, you can ensure that your texts are not only error-free and easy to read, but also optimally tailored to your target audience.
Your text administrators and end users receive the language check extensions fully integrated and without media discontinuity in the M/TEXT TONIC Content Hub or M/TEXT TONIC Client. This means that content can be checked directly in the software with ease.
Overview of standard and additional functions of the Serie M/ for speech verification
Standard scope of the Serie M/
The basic version of the Serie M/ provides your users and content administrators with comprehensive spell checking and hyphenation. Errors are detected and displayed directly in the browser-based WYSIWYG editor. Additional exception tables and customer-specific blacklists can also be configured in the M/Workbench. The spell checker and hyphenation are available for a wide range of languages.
Language Assistant Basic
The Language Assistant Basic package provides you with the basic tools you need for content excellence in your customer communications.
It includes:
The grammar check is based on the basic version of the well-known writing assistant LanguageTool with 6,000 stored rules. The language test Basic, on the other hand, comes from semantics and offers basic checks such as blacklisting or whitelisting and simple readability indices.
Language Assistant Basic with the TextLab and LanguageTool Premium extensions
You can also add two extensions to Language Assistant Basic. These features are not dependent on each other, so they can also be purchased separately. If you work with your own corporate language or detailed language rules (style guide), we definitely recommend the TextLab extension as well.
Extension TextLab
The TextLab extension offers you everything you need from language checking software to make your texts sound perfect while automatically implementing your corporate language. This means that your language guidelines are integrated into the system without any media discontinuity and can also be easily applied in administrative work. It therefore has a broad impact, regardless of who is communicating and how familiar they are with the corporate language.
With TextLab, the German market leader in corporate language, your customer communications will be just the way you want them—including innovative AI features. For accurate customer communications that strike the right tone: your company’s tone.
Here’s what TextLab can do:
With the TextLab extension, you can implement your corporate language using sophisticated software. This enables your employees to automatically apply your company’s language rules on a daily basis. And with the help of a proprietary metric, the Corporate Language Index CLIX, you can transparently measure how well your corporate language is already being implemented. In every document.
To ensure that you always strike the right tone with your customers, TextLab also checks the tone and language style of your texts and whether they fit your brand. Is the text more positive, neutral, or even negative in tone? Is the choice of words conservative, rational, innovative, or emotional? This brings you a big step closer to corporate wording and corporate language.
Communication only works if it is understandable. The TextLab extension uses the well-known Hohenheim Index of Comprehensibility (HIX) to show you and your employees directly how understandable a text is and provides tips on how you can improve comprehensibility even further. The TextLab AI then formulates suggestions for improvement or rewrites sentences for you. And best of all, you can teach the TextLab AI models your own corporate language.
TextLab finds 45,000 terms that can be gendered. The database also includes 850,000 suggestions for gender-neutral and gender-appropriate synonyms. It takes into account the gender rules applicable in the respective company. This ensures consistent implementation of the company’s gender regulations.
With TextLab, you can establish ambitious language control and continuously monitor the quality of your communication. This allows you to keep track of whether your corporate language rules are being followed, whether the desired level of comprehensibility is being achieved, and whether your readers are being addressed in the desired manner. Rely on data instead of gut feeling or your mood on a given day.
Extension LanguageTool Premium
This package contains a total of 10,000 rules for better language and is based on the premium version of LanguageTool.
Included are:
The premium version of LanguageTool helps your employees with precise corrections in detail. This allows you to avoid incorrect sentence structure, complex comma errors, repetitions, filler words, and frequently used expressions, among other things. In addition, the language check detects foreign words that can be easily replaced with German terms.
Good to know: The language extensions are available as the M/ series, Any Prem (on-premises or cloud-based) operation.
Rely on content excellence thanks to our sophisticated additional functions for grammar checking, language checking, and corporate language, and transform your texts into powerful tools that effectively convey your message, improve the customer experience, and ultimately increase your success!
Related topics
Document creation with
M/TEXT TONIC
Content is king – the more personalized the content, the more attentive the audience. The goal is to capture the customer’s attention and link it to a positive experience or image of the company. This helps achieve business goals, reduce response rates, and build long-term customer loyalty.
Customer experience and contemporary customer communication
Turn your data into customer experiences!
The era of uniform, standard solutions is over—for products and services as well as for written customer communications. Today, the focus is on creating a positive experience, a customer experience, at every point of contact with the customer (touchpoint).
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