Content is king – the more personalized the content, the more engaged the audience
Whether it is with content marketing, content management, or content composition, the importance of relevant content is required more than ever for successful customer communication. The goal is to capture the customer’s attention and tie them to a positive experience with the company. In this way, business goals can be achieved, response time can be reduced, and long-term customer loyalty can be established.
Content Composition
What constitutes good content
The key correspondence elements that Content Composition offers for creating promising customer experiences are:
The enterprise solution
Together with the data interfaces, the content composition should be able to process any type of written corporate communication from any commissioning system in any processing mode (with/without human interaction, batch processing) Because only with a central enterprise solution you achieve optimal.
Efficiency
Uniform document service at every workstation, no isolated solutions
Security
Control over dispatch/archiving of all outgoing written communication
Economic efficiency
Reusability of elements, automation of processes, digitization or savings on postage and shipping
Future orientation
With the Serie M/ you serve all the necessary digital as well as analog communication channels today. Thanks to the innovative power with which the Serie M/ is being further developed (forward-looking technology, open interfaces, etc.), this will also be the case in the future, when we are all more and more at home in the digital world.
The better the data, the better the content
Tailored communication ( one-to-one marketing) is possibly the most comprehensive exchange of customer data, product/service data, inbound data, process data, etc.. They are usually distributed across different systems or databases (CRM, product databases, BPM, input management, etc.). Therefore, the integration of CCM to the network of systems and processes plays a crucial role for effective content composition.
The Serie M/ has a distinctive interface strategy for communicating bi-directionally with the network of surrounding systems:
There is no interlocking of the systems, but rather a loose coupling via the defined interfaces, which can be quickly extended or also released again as required.
Content Composition
The available database and the defined templates and text modules are the basic elements from which the CCM compiles or “composes” individual texts. The more differentiated the systems ability to coordinate and modify these elements, the more convincing the result.
The success of the Serie M/ is rooted in over 40 years of experience with content composition. Like no other system on the market, the Serie M/ combines industry know-how with relentless innovation. This makes it the technological leader in CCM today.
Use Case: In insurance , all the parties involved (e.g. policyholder, claimant, broker) must be well-informed. Based on the transferred order data, the Content Manager activates the correct template from modified text modules to create different notifications for the relevant parties involved The tabular damage listing grows dynamically with the number of items recorded in the database. And for future output, it is already noted who, for example, will receive a message optimized for their smartphone and who will be served by paper mail. This entire process was triggered by a single click by the clerk.
Interactively created content – the editor’s hour
In addition to the aforementioned automation by the system, the interaction of the user who contributes data/content plays an important role in many industries and their respective business processes. The role of Clerks include processing cases, make decisions, getting approvals from responsible parties,etc. In these cases, a clever editor would meet the demand for achieving the company’s goals:
Project managers know: The success of a solution is largely determined by its adoption by the employees and the user-friendliness of an editor is a key determining factor in usability.
The M/TEXT TONIC Editor of the Serie M/ appeals to all users. As an HTML5 client, it is easily accessible at all workstations. It can be adapted exactly to the respective work situation and can be configured to offer only those functions that the user actually needs – no more and no less. The administrator can also customize the layout functions such that the corporate design is maintained even in free text entry.
The editorial system – turning expertise into IT resources
The editor plays a central role in the M/TEXT TONIC Content Hub Series. It is used for the simple creation of content in the form of text resources (modules/templates) and is aimed at specialist editors. The system provides subject specialists with all functions in a simple, clear way to create fully functional resources in terms of content, form, and functionality.
Related topics
Leading in output management
Leading in output managementHigh-performance output management that can be seamlessly integrated into any ecosystem: We would be happy to show you how to use our products to fit your situation exactly.
M/OMS
Our solution for your omnichannel output requirements
The modern workbench
The central design and administration environment for the entire Serie M/.
M/TEXT
M/TEXT ist zuständig für die Dokumentenerstellung oder Content Composition
Our technology partners
Our core CCM offering is extended and complemented by the solutions of our competent partners.
Overview of the partner solutions of the M/Ecosystem
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