How your message reaches the recipient and how you create a compelling customer experience across all channels
After the Content Composition, the next step in the CCM process, Output Management System (OMS), is to send the individually configured content in a way that is “suitable for the recipient”. The goal is that the customer or prospective customer recognizes the message well in the daily flood of information and perceives it positively. This creates a positive customer experience.
Output Management System
The responsibilities of an OMS
The core task of an output management system is to deliver your content to your recipients in the right form,through the right channel, and in the appropriate layout (CD) in order to create lasting customer experiences.
The output management system also plays an important role in optimizing internal work and organizational processes. A company-wide solution is like a central hub that brings together all the company content to modernize customer communication. In doing so, you can exploit all the possibilities for process and cost optimization. The output management system performs tasks based on the input of contentand the associated job data. The tasks are correspondingly diverse.
The tasks that the output management system performs on the basis of the content it receives and the associated job data are correspondingly diverse.
By implementing such an output management system, you are in a position efficiently control communications down to the last detail for each individual customer. This is the prerequisite for creating a positive customer experience and strengthening your relationship with present and future loyal customers.
From the internal perspective of the department, on the other hand, the output management system is practically invisible, because the work is done with the last click that completes the technical processing. The system performs the above-mentioned tasks and ensures a successful corporate image.
Output management with the Series M/
With M/OMS, kwsoft offers an Output Management System that is designed as a central enterprise solution. It can be operated as a pure OMS solution that processes a wide variety of input formats from other systems.
However, M/OMS achieves the highest efficiency in combination with the Content Composition System M/TEXT. kwsoft is the only German manufacturer to offer a CCM solution of this caliber that provides Content Composition (M/TEXT) and Output Management (M/OMS) consistently in Java EE technology from a single source. This concept of a homogeneous solution with end-to-end processes has been successful in the market for many years because it does not require any conversion compared to heterogeneous solutions with different input formats. Here are some key advantages.
Excellent performance of the overall process
Clarity and uniformity thanks to central resource management
Thanks to end-to-end data and content control
No conversion necessary
No conversion with the associated complications
All in One
All communication information on content & output in one solution
It is not always possible to implement this uniform, end-to-end solution from order to output. In this case, it is advisable to supplement the Series M/ solution with our input modules so that all jobs are processed together in M/OMS, regardless of which system they originate from.
The product architecture of M/OMS is designed in such a way that all finishing tasks (sorting, barcode, print formats, etc.) are pronounced as independent function modules (extensions). They can be extended and combined beyond the standard repertoire according to your specific requirements. In this way, M/OMS always remains open for new output channels, formats, functions, etc.
With the HTML renderer, for example, M/OMS creates responsive HTML optimized for mobile devices and the PDF renderer also creates different subformats such as PDF/A for archiving, PDF/VT for mass printing, PDF for creating fillable forms and PDF/UA for accessible documents.
Output Management with the Series M/ meets all the requirements listed for a modern, high-performance Output Management System and is based on state-of-the-art software technology. It can be used universally for individual and collective jobs that are processed fully or semi-automatically, or batch jobs that produce millions of pages with maximum performance. The Series M/ produces high-quality communications that will help you make a successful impression on your customers and prospects tomorrow.
Contact our experts and let’s talk about how M/OMS can help you create outstanding customer experiences.
M/OMS – leading in Output Management
With M/OMS, you establish high-performance output management in your company that serves all common input and output formats.
Performance? No problem!
With multiple parallel processing, including output management, the Series M/ effortlessly meets performance targets. Raiffeisen Switzerland, for example, produces 220 pages in PDF format per second.