Organize targeted customer approach efficiently
The current change in media and communications poses existential tasks for companies and organizations with high (business-relevant) communication volumes. For a successful customer approach and long-term customer loyalty, ever higher communication standards must be met – in terms of quality, speed of response, flexibility and scope.
The solution? The Series M/ from kwsoft
Such a challenge can only be met with a powerful Customer Communication Management system CCM. It acts as the central hub of communication processes and covers four essential functions:
The Series M/ is such a CCM system for the secure and efficient creation of individualized, relevant customer communications. The ultimate goal is an automatic process across all 4 stages – completely without human interaction. If human intervention/decision-making is unavoidable, the Series M/ minimizes this effort by taking over all routine tasks and user-friendly operation in the editor (usability).
Comprehensive data supply
The basis of individual and thus relevant communication is the recipient’s individual data. However, this data is often distributed across different systems or databases (CRM, product databases, process control, input management, etc.). Therefore, the connection of the CCM to the surrounding systems and processes plays a decisive role. The Series M/ has a distinctive interface strategy to be able to communicate with all relevant surrounding systems.
This is the principle behind the proven „CCM for SAP“ solution for seamless connection of SAP to the M/ Series CCM. The integration of the M/ series has already helped numerous SAP applications to achieve up-to-date, successful customer communication. It is so easy to implement that even SAP consultants were amazed.
Content is what counts!
The more individually tailored the content is to the individual customer (one-to-one marketing), the more relevant the message is to the recipient. It leaves him with a positive experience or “customer experience” and establishes successful customer communication and strengthens customer loyalty.
M/TEXT, the content manager of the Series M/, masters this principle down to the smallest text elements and variants. The product-typical building block technology is based on reusable elements that control content, layout and output individually and in detail. This creates a target group-specific, individual address that appeals to the recipient and generates a positive customer experience, a successful customer experience.
In the CCM process, it is usually only decided at the very end, at the time of output, whether, depending on the situation/customer profile, the content is to be sent via
The Series M/ offers such flexibility in processing and output based on an internal, format-independent base format. This contains all content, data, metadata and layout instructions collected during the creation process in a structured form. This means that any content variants and output formats can be created from this uniquely stored format.
Investment security, future-oriented technology
Growing individual demands as well as globalized markets and worldwide corporate structures bring with them a number of requirements that affect the architecture and technology of the CCM system.
kwsoft is the only German provider with an end-to-end CCM solution in Java EE or container technology from a single source. Renowned customers have been relying on this strategy for more than 40 years, because they benefit from
Leading in output management
High-performance output management that can be seamlessly integrated into any ecosystem: We would be happy to show you how to use our products to fit your situation exactly.
The technological basis
What our solutions are built on.