Project description
40 Years Serie M/ at Basler Versicherungen
A success story of continuous progress
The Serie M/ has been in use at Basler for over 40 years. Not only has it kept pace with ongoing IT developments, but for Basler it has always proven to be the first choice in the CCM market, even in the context of new tenders. Today, M/TEXT TONIC, the latest product line in the Serie M/, is set as a strategic product for future customer communications. In our case study, you can find out what the secret is behind this long-standing collaboration between Basler and kwsoft®, which has been so successful.
Since November 2022, the German subsidiaries of the Swiss Baloise Group (Basler Versicherungen) have been operating under the family brand “Baloise”. Baloise is thus simplifying its brand world, and the newly unified brand identity is now uniformly Baloise for all country subsidiaries.
Customer quote
“With M/TEXT TONIC, we have chosen a well-known and proven, yet future-proof CCM system. This allows us to implement Basler’s strategic orientation ‘One system for one function.’ very efficiently for the future.”
Michael Ohlert, Team Leader Document Management and Text Systems, Baloise